The Tesla Supercharger network is widely regarded as the premier fast-charging network by many electric vehicle (EV) owners. This sentiment has been officially affirmed in JD Power’s 2023 US Electric Vehicle Experience (EVX) Public Charger Study. Tesla’s charging network maintained its customer satisfaction rating at 739 points, the same as in 2022, while other fast-charging networks experienced a decline.
When inquiring about the reasons behind the preference for Tesla electric vehicles, the Supercharger network emerges as a standout factor. Tesla’s DC fast-charging stations are strategically positioned across various locations, and the network continues to expand at a remarkable pace, with multiple new stations being unveiled each week. Furthermore, the latest Tesla Supercharger stations are equipped with a considerably greater number of charging posts compared to competing networks.
A shortage of charging infrastructure coupled with lengthy charging times constitutes two primary deterrents to EV adoption. Hence, the charging experience plays a pivotal role in shaping consumers’ decisions. Encouragingly, the charging infrastructure is witnessing robust growth. However, the less favorable aspect is that JD Power’s study reveals a decline in overall satisfaction with charging experiences.
Introduced for the first time in 2021, JD Power’s US Electric Vehicle Experience (EVX) Public Charger Study demonstrates that, two years later, contentment with public charging is diminishing. The 2023 study reports the lowest satisfaction level ever recorded by JD Power. This trend spans across nearly every category, encompassing both Level-2 charging and DC Fast-charging, sometimes inaccurately referred to as Level-3 charging.
The study does not ascertain whether this decrease stems from an increase in EV purchases by individuals with unrealistic expectations. Charging an EV takes considerably more time compared to the quick process of refilling a gas tank, which some individuals might find challenging to adapt to. Additionally, JD Power remains uncertain about the impact of non-Tesla owners using Supercharger stations on overall satisfaction. Nevertheless, the study clearly indicates that Tesla owners who charge at third-party stations rate their experience lower, scoring 550 points compared to the 745 points awarded to Tesla Superchargers.
Satisfaction with Level-2 charging declined to an average of 617 on a 1,000-point scale, reflecting a 16-point decrease compared to the previous year. Level-2 chargers are typically installed at residences, workplaces, parking lots, and commercial centers. In this segment, Tesla slid into the second position behind Volta, scoring 661, which marks a 19-point decline from 2022.
Satisfaction with DC fast chargers also experienced a 20-point decline, reaching an average score of 654. Tesla maintained its position in this category, retaining the 739 points from the previous year. Conversely, all other competitors received lower scores, contributing to the overall decline. Fast chargers are primarily utilized during longer journeys, capable of recharging an EV up to 80% within approximately thirty minutes.
Apart from the duration spent charging, dissatisfaction primarily stemmed from frequent non-charge visits. The study underscores that 20% of users encountered situations where they visited a charger but were unable to charge their EVs. The reasons behind this ranged from malfunctioning chargers to lengthy queues for accessing the charging stations.
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