The upcoming facelift version of the Tata Nexon is expected to strengthen its position in the highly competitive sub-4m SUV segment. The new details about the Nexon facelift reveal not only cosmetic enhancements but also a comprehensive range of premium features and equipment. This addresses previous complaints about the Nexon lacking certain features when compared to other popular sub-4m SUVs like Brezza, Venue, and Sonet.
With these updates and improvements, the Nexon facelift is poised to maintain its dominance in the market. Currently enjoying a market share of around 15%, the Nexon faces tough competition from its rivals. However, with the facelift, it has the potential to further increase its market share and solidify its position as a top contender in the sub-4m SUV segment.
As Tata Motors continues to unveil more details about the facelift, the anticipation for the updated Nexon is growing, and customers are eagerly looking forward to its launch later this year. With the combination of enhanced features and its already established reputation, the Nexon facelift is likely to appeal to a wider audience and further strengthen Tata’s presence in the sub-4m SUV market.
Nexon facelift to have new trim names – Discontinue current names
Tata Motors aims to simplify the trim nomenclature for the Nexon facelift, recognizing that the current code-style names like XE, XM, XM+, XZ+, and XZ+ Lux can be confusing for new car buyers. In a move to establish better clarity and emotional connection with customers, the company will adopt a more relatable and user-friendly approach to trim naming.
Drawing inspiration from the successful Tata Punch, the new trim levels for the Nexon facelift could feature simpler and more expressive names such as Pure, Adventure, Accomplished, Creative, and Camo. Additionally, users will have the option to select from various custom packs like Rhythm, Dazzle, and iRA, adding a personal touch to their purchase.
During the launch, the Nexon facelift will be available in the core trim levels only. Special editions like Dark, Jet, Kaziranga, and Red Dark will be introduced gradually, exclusively in the top-spec trims. Tata has seen immense success with special editions of its SUVs, as they contribute approximately 15% to the overall sales of the respective models.
By streamlining the trim naming process and introducing engaging special editions, Tata Motors aims to enhance the buying experience for customers and maintain the Nexon’s appeal in the competitive SUV market. The facelift version is set to offer a more straightforward and emotionally connective experience for all potential buyers.
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Tata Nexon facelift new features revealed
New information about the upcoming Nexon facelift reveals an array of exciting features and updates. Notably, the facelift will include a 360° camera with HD display, sequential turn indicators, and front parking sensors. This last feature is currently exclusive to the Mahindra XUV300 in the sub-4m SUV segment. Meanwhile, the XUV300 facelift is also gearing up for significant transformations, introducing a first-in-segment panoramic sunroof.
In the case of the Nexon facelift, it is expected to retain its existing single-pane sunroof. However, it will see significant improvements in the technology department, with a new 10.25-inch touchscreen borrowed from the updated Harrier and Safari models. The digital instrument console will also be upgraded to a 10.25-inch unit. Another exciting addition is the new 2-spoke steering wheel, featuring a backlit Tata logo in the center.
Safety will be a top priority for the Nexon facelift, as it will come with 6-airbags as standard for all trim levels. Higher trims will boast additional features such as ventilated seats, a wireless charger, Tata’s new patented touch-based HVAC control panel, LED DRL welcome signature, and leatherette upholstery.
Under the hood, the Nexon facelift will receive a major upgrade with a new 7-speed DCT gearbox, replacing the existing AMT unit. The powertrain will also see enhancements, with an expected new 1.2-liter petrol motor capable of producing 125 PS and 225 Nm of torque, compared to the current 120 PS and 170 Nm output.
With these exciting updates and additions, the Nexon facelift is poised to raise the bar in the sub-4m SUV segment, offering customers a compelling package of advanced features, technology, and enhanced performance.
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