With the new additions to the Mahindra XUV400’s features list, the vehicle now offers more value to its customers. Mahindra has re-entered the electric car market with the XUV400, which is a larger and electrified version of the XUV300 ICE sub 4m SUV. Initially, at launch, the XUV400 lacked some features as a strategic move to offer competitive pricing against the highest-selling electric SUV in India, the Tata Nexon EV.
However, based on customer feedback and re-evaluation, Mahindra has decided to offer the missing pieces in the features-list puzzle. This move makes the XUV400 better equipped to rival the Tata Nexon EV Max, which has recently received a feature bump as well. The question remains, will these additions suffice to compete effectively? Or should Mahindra have taken extra steps to further enhance the offering? Let’s take a closer look at the latest developments in the electric SUV segment.
Mahindra XUV400 Features List Revamped – Everything at once?
The Mahindra XUV400, being an EV, does not receive any tax benefits for adhering to the sub 4m SUV size constraint. Instead, Mahindra has chosen to retain the original dimensions of the SsangYong Tivoli for the XUV400. This decision has made the XUV400 a more appealing and proportionate vehicle compared to the XUV300. The additional length translates to extra boot space, which adds to its appeal.
Initially, the XUV400 lacked some features that were present in its less expensive ICE counterpart, the XUV300. However, Mahindra has taken customer feedback seriously and intends to boost sales by incorporating new features based on their inputs. These new features will be available in the top-spec EL trim with both single-tone and dual-tone color variants, and some may eventually make their way to the base EC trim in the future.
Among the new features being added are Electronic Stability Program (ESP), Hill Hold Assist (HSA), Auto-Dimming IRVM (Interior Rear-View Mirror), Tyre Pressure Monitoring System (TPMS), Two Tweeters in addition to the existing 4 speakers, Front Fog Lamps, and a Boot Lamp. With these upgrades, Mahindra aims to achieve a competitive edge over the best-selling Tata Nexon EV. Additionally, the ICE version of the XUV300 is getting a panoramic sunroof, which could potentially be introduced in the XUV400 in the future.
Read More:Is the Mahindra Thar going electric?
Are these features enough?
In the second quarter of 2023, Mahindra sold 2,234 electric cars, while Tata Motors achieved higher sales with 5,072 units of their electric vehicles. Despite this, Mahindra is experiencing a steady increase in XUV400 sales and aims to boost its popularity further by introducing more features. The company is determined to outshine the Nexon EV Max in every possible way.
On paper, the XUV400 has an advantage over the Nexon EV Max in terms of power, range, and size. However, when it comes to features, the Nexon still holds an upper edge. The Nexon EV Max boasts a larger 10-inch infotainment system, wireless smartphone connectivity, front seat ventilation, a more advanced instrument console, rear AC vents, and other appealing features. The interiors of the Mahindra XUV400 lack the wow factor that the Nexon EV Max brings to the table.
Currently, the Nexon EV Max is priced in the range of Rs 14.5 lakh to Rs 19.5 lakh, while the XUV400 falls in the price range of Rs 16 lakh to Rs 19.2 lakh, with all prices ex-showroom. Mahindra is striving to close the feature gap and make the XUV400 an irresistible choice in the competitive electric vehicle market.
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