Genesis GV90

Genesis GV90: A New Luxury SUV to Challenge the Volvo EX90 and Wagoneer S

  1. The Genesis GV90 is set to debut as a spacious electric SUV featuring three-row seating.
  2. Anticipated pricing is estimated to commence at approximately USD 80,000, and it is slated for a prospective launch in early 2026.
  3. Its main rivals in the market will include models such as the Jeep Wagoneer S and the Volvo EX90.
  4. Production for the U.S. market is most likely to occur at a domestic manufacturing facility.

In September 2021, Genesis, the luxury brand under Hyundai Motor Group (HMG), unveiled its ambitious plan to introduce a lineup of eight electric vehicle models by 2030. During this announcement, which was shared on YouTube, the company provided a sneak peek of their forthcoming EV range, hinting at the possibility of a sizable electric SUV named the Genesis GV90.

According to a report from KoreanCarBlog dated February 11, 2022, this large electric SUV is internally referred to as the ‘Genesis JG1.’ It’s common practice within the company to employ internal codenames for upcoming car projects long before the marketing team settles on an official name. For instance, the GV60 was known as ‘JW’ throughout its development phase. Here’s a summary of what is currently known about Genesis’ upcoming flagship SUV.

Genesis GV90
Genesis GV90

Target customer

The Genesis GV90 is strategically aimed at a diverse range of buyers seeking a full-size SUV, particularly those interested in a full-size electric SUV. One primary target demographic includes families seeking a seven-seater vehicle with a third-row designed to comfortably accommodate adults. Additionally, corporate teams looking for luxurious long-distance travel options will also be a key customer group.

Genesis has already introduced three electric models – the Genesis Electrified G80, Genesis GV60, and Genesis Electrified GV70 – each catering to distinct buyer segments.

Furthermore, the Genesis GV90 is poised to attract customers who found the third-row option in the GV80 uncomfortable. The three-row GV80 has been described as “rather compact,” and Genesis dealerships aspire to provide a “true three-row GV90,” as noted by Peter Lanzavecchia from the National Dealer Advisory Council at Genesis during an interview with Automotive News in January 2023. Lanzavecchia was addressing the question regarding potential gaps in the Genesis vehicle lineup.


On November 30, 2021, ET News released an exclusive report indicating that the development of the Genesis GV90 had commenced. Hyundai Motor Group (HMG) was in discussions with partners regarding the development and supply of electronic components intended for use in this upcoming model. Recently, road testing for the Genesis GV90 has begun, providing unofficial confirmation of its development, nearly two years after the initial report.

Towards the end of August 2023, a prototype bearing the Genesis logo was spotted in Death Valley. Although it was camouflaged to resemble the GV80, several distinguishing features allowed observers to identify it as a new vehicle. Notably, it featured a closed surface with a geometric pattern in place of a traditional radiator grille, indicating its electric nature. The rear end appeared longer than that of the GV80, and new rear windows with vent glass and crest-shaped faux dual exhaust outlets were among the distinctive elements. It seems that real-world testing of powertrain and chassis components has begun, although it may be another year before production-ready prototypes hit the streets.

All the upcoming models showcased in the official teaser from September 2021 share a common design element known as the “Two Lines,” prominently featured on their sides. This design detail sets them apart but was notably absent in the Genesis Electrified G80 and Genesis GV60, which only incorporated it on the front fascia. Genesis has emphasized the significance of this design element, stating that “The Two Lines are us” during the GV60 announcement, highlighting its role in making models instantly recognizable and its growing importance in future launches. The model situated on the far right of the teaser image resembles a large SUV, likely related to the Hyundai Ioniq 7 and Kia EV9, possibly representing the Genesis GV90.

Below, we present a speculative rendering of the Genesis GV90. In our envisioning, it boasts a typical crossover styling with elegant curves and a lower profile, providing a softer aesthetic compared to vehicles like the Jeep Grand Wagoneer or Cadillac Escalade. The design includes slender quad headlamps featuring the distinctive Two Lines element, flanking a closed-off Crest grille. The lower front-end design is intentionally straightforward, catering to customers who prefer a more traditional appearance.

Two Lines design

Just behind the wheel arches and extending towards the front doors, the distinctive “Two Lines” design motif of the headlamps makes a reappearance. The SUV’s dynamic character is further accentuated by its streamlined greenhouse and a sharp kink in the beltline. Flush door handles and clean bodywork contribute to an overall sense of elegance. Moving to the rear, we anticipate the presence of slender, twin-lined Quad Lamps that harmonize with the rest of the vehicle’s design.

Genesis GV90 Features

Infotainment SystemA 25-inch dashboard display powered by the Exynos Auto V920 chip from Samsung Electronics.
MaterialsUse of eco-friendly materials such as bioplastics, recycled plastics, bio-polyurethane, and more.
Ambient LightingDual Color Ambient Lighting with Speed Sync Lighting for customizable interior lighting.
e-Active Sound Design (e-ASD)Sound system to enhance driving experience by generating virtual driving sounds.
Magic RoofControl of light, heat, and transparency, possibly utilizing advanced glass or technology.
Multi-Charging SystemSupport for 800V ultra-fast charging and 400V fast-charging, with potential capacity up to 350 kW.
Bi-Directional ChargingVehicle-to-Load (V2L) technology for using the GV90 as a power source for external devices.
Wireless Vehicle ChargingWireless charging technology, based on a pilot project with WiTricity, providing added convenience.
Face Connect + Fingerprint AuthenticationFace recognition and biometric authentication for vehicle access and personalized settings.
Autonomous Driving (L3)Level 3 autonomous driving capabilities, including Highway Driving Pilot (HDP).
Precision MapUtilizes precision digital maps developed by Hyundai AutoEver for accurate navigation.
Remote ParkingHands-free parking assistance, with potential updates through Over-The-Air (OTA) updates.
Custom Home AppliancesPartnership with LG Electronics to integrate premium home appliances into the vehicle.
Swivel SeatsOptions for swivel-type individual seats in the second row for added comfort and flexibility.
Pop-Up DisplayDevelopment of a pop-up display for unique in-car entertainment and information.


Here’s the information presented in a more organized format:


  • The Genesis GV90 will be based on HMG’s upcoming eM platform, derived from the Integrated Modular Architecture (IMA) designed for pure electric passenger vehicles. IMA is an evolution of the E-GMP platform, Hyundai’s first bespoke EV platform.
  • The eM platform is expected to bring several innovations to the GV90, including B-pillarless and swing doors, a swivel seat in the first row, a long-sliding seat in the second row, Level 3+ ADAS functions, and more.


  • According to a report from ET News published on June 12, 2023, HMG plans to use a 113.2 kWh battery pack for a vehicle project known as ‘Kia GT1,’ which is likely the successor to the Kia Stinger. This battery pack is expected to provide a range of 700-800 km (435-497 miles) under South Korea’s stringent testing standards.
  • The GV90 is likely to adopt the same 113.2 kWh battery pack as the GT1. However, due to its larger size as an F-segment SUV, the range may be around 400 miles, which is still impressive.
  • EVs based on the eM platform are expected to offer a 50% improvement in range compared to the Ioniq 5, thanks to standardized battery packs and innovative installation methods like Cell-to-Pack (CTP) and Cell-to-Frame (CTC).
  • Hyundai aims to increase the energy density of lithium-ion cells from 600 Wh/L to 700 Wh/L by 2025 before transitioning to solid-state technology. These advancements will benefit larger models like the GV90, offering increased energy storage without excessive weight.


  • As per the June 12, 2023 report from ET News, the eM platform will support triple-motor AWD setups, with the primary motor driving the rear wheels and two less powerful motors on the front axle.
  • The Genesis GV90 is expected to be available in both RWD and AWD configurations. The top-tier variant is anticipated to produce a minimum of 450 kW (603 hp), with 200 kW (268 hp) from a front motor and 250 kW (335 hp) from a rear motor.
  • Hyundai Motor Group is incorporating advanced power modules like the ACEPACK DRIVE SiC-MOSFET Gen3, manufactured by Switzerland’s STMicroelectronics, in its vehicles. These modules offer improved heat handling and mechanical strength, making them suitable for several upcoming models, including possibly the GV90. They are designed to withstand high temperatures, making them suitable for electric drive applications.
AspectGenesis GV90 Specification (Expected)
Length194 in.
Width81 in.
Height70 in.
Wheelbase122 in.
Battery Pack Capacity113.2 kWh
Range (EPA)~400 miles
Peak DC Charging Power350 kW
10-80% DC Fast-Charging Time<25 minutes

Here’s the information presented in a structured table:

Genesis GV90 Platform, Range, and Performance

PlatformBased on HMG’s eM platform, derived from the IMA and an evolution of the E-GMP platform.
Expected innovations include B-pillarless doors, swing doors, swivel seats, and Level 3+ ADAS functions.
RangeAnticipated to use a 113.2 kWh battery pack, offering an impressive range, likely around 400 miles.
Enhanced range achieved through standardized batteries, Cell-to-Pack (CTP), and Cell-to-Frame (CTC) methods.
PerformanceSupport for triple-motor AWD configurations with primary motor at the rear and two front motors.
Expected top-end configuration to produce at least 450 kW (603 hp), with 200 kW (268 hp) front and 250 kW (335 hp) rear motors.
Implementation of advanced power modules for improved heat handling and mechanical strength.

Genesis GV90 Production and Launch Timeline

Production StartSeries production of the Genesis GV90 is set to commence in November 2025.
ManufacturingIt is highly likely that HMG will produce the GV90 in both South Korea and the U.S. Given that the U.S. is expected to be the primary market for this high-end SUV, local manufacturing is logical.
HMG began producing the Electrified GV70 in its American Hyundai plant in Montgomery, Alabama, in February 2023.
Future PlansAlthough specific localization plans are undisclosed, there is a possibility that the Genesis GV90 may be manufactured at the forthcoming 2,923-acre production facility in Bryan County, Georgia, starting in 2025.
U.S. LaunchThe Genesis GV90 is anticipated to be launched in the U.S. in late 2025, with customer deliveries likely to commence in early 2026.

Genesis GV90: Innovation and Significance

Key HighlightsDescription
Innovative SUVThe Genesis GV90 is poised to be among the most innovative three-row electric SUVs in the upper market segment.
Cutting-Edge TechIt is expected to feature state-of-the-art electric powertrains, high-voltage batteries, and a plethora of advanced in-cabin technologies.
Competitive PricingWith an attractive starting price estimated at around USD 80,000, it could offer excellent value for money compared to European counterparts.
Strategic ImportanceThe GV90 holds significant importance for Genesis in the U.S. market, offering a rare opportunity to compete with well-established German automakers.

Genesis GV90 FAQs

1. When will the Genesis GV90 be released?

  • The Genesis GV90 is anticipated to start arriving at dealerships in the U.S. in early 2026.

2. Which models are competitors to the Genesis GV90?

  • The Genesis GV90 is expected to compete with models like the Jeep Wagoneer S and the Volvo EX90.

3. What is the expected price of the Genesis GV90?

  • Prices for the Genesis GV90 are projected to start at approximately USD 80,000 in the U.S. market.

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