Toyota celebrates its 60th Anniversary of operations in Thailand by expressing its deepest gratitude towards all Stakeholders

believes passionately in leading the way in the Future of Mobility and bringing joy to all people. Describes in detail its “Multiple Pathway” strategy to simultaneously provide “Mobility for All” and reach carbon neutrality.

The “Toyota 60th Anniversary Celebration in Thailand” was held on Wednesday, 14 December 2022, at the Queen Sirikit National Convention Center, and was presided over by Mr. Akio Toyoda, President & CEO of Toyota Motor Corporation, and Mr. Noriaki Yamashita, President of Toyota Motor Thailand Co. Ltd. Mr. Supattanapong Punmeechaow, Deputy Prime Minister and Minister of Energy of Thailand, was among the many notable visitors who attended the celebration and offered their congratulations on the outstanding landmark. Through this invitation-only event, the firm emphasized its goals of making Thailand a major hub for the production of vehicles, especially electrified vehicles, and of reaching “Carbon Neutrality” by capitalizing on Thailand’s existing assets.

Since its founding on October 5, 1962, Toyota Motor Thailand Co., Ltd. (TMT) has contributed to the growth and development of the Thai automotive industry through initiatives like the improvement of the supply chain, the introduction of new business investments, and the maintenance of regular production of automobiles. More than seven million vehicles have been sold since its introduction. More than 5 million pieces have been exported to markets around the world, and the company has actively contributed to establishing Thailand as a major export hub. The corporation has made it a priority to improve the quality of life of Thai people through social development and innovative projects, in addition to its role in the automobile sector.

In celebration of its 60th year in business in Thailand, the firm detailed its realistic and long-term strategy for reaching “Carbon Neutrality.” Toyota, a “full line-up maker of electrified vehicles,” has presented its “Multiple Pathway” strategies to reduce greenhouse gas emissions rapidly and broadly while maintaining its commitment to “Mobility for All,” its program to improve access to economic and social opportunities for all people. Toyota has created all the electrified and alternative energy technologies to provide a practical green choice for everyone, taking into account the diversity in every country, including from consumer consumption needs, purchasing power, energy mix, infrastructure readiness, and industry capabilities. Hybrid electric vehicles, plug-in hybrid electric vehicles, battery electric vehicles, and fuel cell electric vehicles are all examples of vehicles with electrified drive trains. Additionally, a prototype battery-electric pickup truck (Hilux Revo BEV Concept) was displayed, as pick-ups account for more than half of the Thai market. Toyota revealed the Hydrogen Internal Combustion Engines Vehicle (HICEV) prototype for the first time in Asia as part of its many routes approach, taking into account the diversity and dependence of automotive company towards 12% of Thailand’s GDP. This hints at the future and echoes Toyota’s conviction that expanding rather than contracting consumer alternatives is the best approach to reach Carbon Neutrality. Over 800,000 tonnes of carbon dioxide have been avoided, which is the same as planting 97,000 rai of land or over 2.4 million trees, thanks to Toyota’s electrified vehicle sales in Thailand to date.