Suzuki and Toyota have gained recognition by sharing and rebadging each other’s car models. While this practice has been criticized for diluting the Japanese marque’s identity, it has helped reduce research and development costs for unique hatchbacks and sub-compact SUVs. Here is a list of potential rebadged models that could benefit both companies:
- Toyota Vellfire: This luxurious and technologically advanced model, often seen in high-end chauffeur services, could be transformed into an LXI variant with CNG, making it more affordable without compromising on quality. The Suzuki version could be produced in India, benefiting from reduced taxes.
- Toyota Hilux: Praised globally, the Hilux pickup truck competes well against the Ford Ranger and is ideal for Indian roads and off-road conditions, especially during the monsoon. Rebadging it as a Suzuki would offer a reliable and capable off-road option to the Indian market.
- Toyota Fortuner: Rebadging the Fortuner as a Suzuki would make it more competitively priced, thanks to Suzuki’s renowned fuel-efficient engines. This SUV would offer immense off-road capabilities, appealing to consumers who seek status symbols without breaking the bank.
- Toyota Land Cruiser: Creating a Suzuki LXI variant of the Land Cruiser, incorporating cost-cutting measures and offering CNG options, would elevate the brand’s reputation as it becomes an affordable luxury 4X4 SUV, attracting a large customer base.
- Toyota Supra and GR86: Rebadging these popular sports cars as Suzuki Sapera and CNG86 could create affordable options for true enthusiasts. Suzuki’s potential cost-cutting measures, along with their own engines, could make these models competitive against higher-priced alternatives like the Z4 and 911.
By rebadging these models, Suzuki could enhance its brand reputation and gain stronger support from the enthusiast community. Moreover, offering cheaper versions of globally renowned Toyota models could lead to increased profitability and cooperation between the two companies.
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