BMW's Vision Neue Klasse

BMW’s Vision Neue Klasse: The Car That Will Change the Brand

“I believe that the BMW brand will be a different brand when we launch the [Vision] Neue Klasse,” expressed its top designer in the latest teaser.

BMW is on the brink of unveiling a concept car closer to production that will showcase its upcoming generation of electric vehicles: the Vision Neue Klasse. Prior to its official reveal, the brand is offering a glimpse of this new product, emphasizing that it is poised to reshape its historical trajectory.

Earlier this month, the automaker announced the impending unveiling of this significant electric concept car on September 2. Anticipated to be an evolution of concepts like the BMW i Vision Dee, CEO Oliver Zipse indicated that the new concept will bear a striking resemblance to the production car it foreshadows, slated for a 2025 release.

BMW's Vision Neue Klasse
BMW’s Vision Neue Klasse

In a fresh teaser, the automaker turns the spotlight onto its design team, who share their thoughts on the significance of the upcoming model. Although the teaser reveals only glimpses of the car (including its distinctive mustard yellow seats), it underscores the concept’s pivotal role.

The initial comments are seemingly modest and trivial. One designer expresses admiration for the yellow interior, while another highlights the appeal of the temperature controls. A third designer notes the airy and light ambiance of the interior.

A more sweeping statement comes from Adrian van Hooydonk, the head of BMW Group Design. He states, “I believe that the BMW brand will be a different brand when we launch the Neue Klasse.”

Subsequently, another designer remarks, “we’re changing the heart of BMW now in such a cool way. What could be cooler?” These are bold statements emanating from the design team.

Hints regarding the extent of the Vision Neue Klasse’s transformative impact on the brand emerged earlier, with Zipse describing it as a “mega-project that spans the entire company. It is about nothing less than the future of the BMW brand.”

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Indeed, the forthcoming production car is expected to adopt sixth-generation batteries, promising a 30 percent increase in range, 20 percent higher energy density, 30 percent faster charging, and a significant reduction in CO2 emissions during the manufacturing process, as reported by BMW Blog.

BMW has confirmed that the dedicated EV architecture of the Neue Klasse will serve as the foundation for six vehicles. These models are projected to make their debut between 2025 and 2027.

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