Securing the position of India’s second-largest car manufacturer, Hyundai has introduced the Adventure Edition for their well-received SUVs, Creta and Alcazar. While the fundamental design of these SUVs remains unchanged, they’ve undergone cosmetic modifications incorporating adventure lifestyle-oriented enhancements and features, which bestow them with a unique and identifiable character. Hyundai emphasizes that the Adventure Edition caters to enthusiasts of exploration, those who relish embarking on new journeys and embracing novel experiences. To exemplify this spirit, Hyundai has released a new television commercial (TVC) that showcases both the Alcazar and Creta in action.
The video, shared on Hyundai India’s YouTube channel, is centered around the theme of adventure. Depicting characters from the TVC, the footage portrays them taking their Alcazar and Creta SUVs through off-road terrains and trails, exploring new destinations. This presentation actively positions both models as ideal choices for adventure enthusiasts.
The Adventure Edition of the Creta and Alcazar debuts in the new Ranger Khakhi shade, which takes center stage in the video. This distinctive color sets the Adventure Edition apart from the standard models. Interestingly, the Ranger Khakhi hue aligns with the shade introduced in the recently launched Hyundai Exter.
In a bid to enhance its rugged appearance, the Adventure Edition sports a robust character by eliminating or darkening all chrome elements. Inside, an all-black interior is complemented by light sage green accents. The Adventure Edition showcases exclusive seat covers adorned with mountain illustrations.
Both the Hyundai Creta and Alcazar boast 21 distinctive features as part of the Adventure Edition package. Noteworthy inclusions are the Dashcam with Dual Camera, Rugged Door Cladding, 3D Designer Adventure Mats, Adventure Emblem on the fender, Sporty Metal Pedals, Black front grille with the Hyundai Logo, Dark Chrome rear Hyundai Logo, Dark Chrome CRETA & ALCAZAR Lettering, Black Skid Plates (Front & Rear) & Black Side Sills, Black Roof Rails & Shark-fin Antenna, Black fog lamp garnish (ALCAZAR), Black ORVMs, Body-colored Door Handles & Black C-Pillar Garnish (CRETA), Black Tailgate Garnish (ALCAZAR), and Black painted Alloy Wheels.
The Hyundai Creta Adventure Edition offers 4 monotone and 2 dual-tone color options, while the Alcazar is available in 4 Monotone color options and 3 Dual-Tone color options.
However, it’s important to note that Hyundai is selective with their engine options and variants for the Adventure Edition. The Adventure Edition is exclusively available for the 1.5-liter naturally aspirated petrol variant, specifically the SX manual and SX(O) IVT variants for the Creta, and the 1.5L Turbo GDi Petrol 7-Seater variant and 1.5L Diesel 7-Seater variant for the Alcazar.
In terms of pricing, the Hyundai Creta Adventure Edition begins at Rs 15.17 lakh, ex-showroom, while the Alcazar Adventure Edition starts at Rs 19.03 lakh, ex-showroom, extending up to Rs 21.23 lakh, ex-showroom.
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