Citroën has officially announced the unveiling of the next-generation, all-electric C3 on Tuesday, October 17. This new model, known as the ë-C3, is anticipated to be priced below €25,000 in Europe, making it one of the more affordable electric cars available, nearing the price range of Chinese competitors.
The ë-C3 will retain the dimensions of the outgoing combustion-engined C3 and draw inspiration from the ‘CC21’ C3 model introduced in India and Latin America last year. Its styling is influenced by the Oli concept, with lighting signatures akin to the forward-thinking pick-up.
|Model||Next-generation Citroën C3|
|Unveiling Date||Tuesday, October 17|
|Pricing in Europe||“Below €25,000” (Approximately $42,000)|
|Dimensions||Identical to outgoing combustion-engined C3|
|Styling||Inspired by the Oli concept with forward-thinking lighting|
|Features||“Fully equipped” with air conditioning and electric windows|
|Platform||Built on a “BEV-native” platform|
|Range||Over 300km (Specific technical details not disclosed)|
|Importance||C3 is a crucial model for Citroën with over 5.5 million units sold|
|Trim Levels||Three-level range with a maximum of five options|
|Price Transparency||Aim to offer fair price transparency and reduce discounting|
Citroën has shared that the ë-C3 will come fully equipped with features like air conditioning and electric windows. It will be built on a “BEV-native” platform and is expected to offer a range of more than 300 kilometers, although specific technical details have yet to be disclosed.
Forget everything you know about electric cars⚡️
— Citroën UK (@CitroenUK) October 13, 2023
The C3 holds significant importance within Citroën’s range, with over 5.5 million units sold since its debut. The company is pursuing global expansion, and the new C3 is a key part of this strategy.
Citroën’s CEO, Thierry Koskas, plans to simplify the C3 range, offering three levels, each with a maximum of five options. This approach aims to reduce buyer confusion and streamline production at Citroën’s factory in Slovakia. Additionally, Citroën aims to provide fair price transparency, seeking to minimize discounting while still allowing room for negotiation.
Maintaining prices close to the quoted levels is viewed as a matter of discipline by Koskas, offering a transparent and straightforward buying experience for customers.