Kia is set to introduce two new electric concept cars, a compact crossover, and a sedan, during its upcoming EV Day event in Korea. This event marks the first in a series of planned annual showcases where Kia will present its electric vehicles and technological advancements. In addition to the previously revealed EV5, the event will provide detailed specifications for this model. The other two vehicles, the compact crossover (potentially named the Kia EV3) and the sleek sedan, will also be unveiled. Kia is committed to expanding its market share and electric vehicle sales, and this event will include a strategy update outlining these ambitious plans.
Kia’s ambitious growth plans for 2030
Kia has set ambitious goals to enhance its position in the electric vehicle (EV) market. The company aims to sell 1.2 million EVs globally by 2030, driven by a substantial expansion of its EV lineup, advancements in autonomous driving technology, and new digital revenue streams. These targets align with Kia’s ‘Plan S’ electrification strategy and its broader mission to become a global leader in sustainable mobility. The company’s four key objectives for 2030 include selling 1.2 million battery-electric vehicles, achieving total sales of four million vehicles, introducing advanced connectivity and autonomous driving features across its entire model range, and becoming a leading provider of purpose-built vehicles for third-party fleet operators.
Kia plans to develop purpose-built vehicles (PBVs) based on existing models, including a larger version of the Kia Niro Plus. After the initial wave of PBVs, Kia intends to introduce a new dedicated EV platform for PBVs in 2025, which will offer scalability to suit various applications. The company will rely on eco-friendly vehicles to underpin its sales targets, with a goal to increase their share from 17% to 52% of total sales by 2030. Kia aims to sell 807,000 EVs annually by 2026 and increase this number to 1.2 million by 2030, a 36% increase from the previous 2030 target.
Kia plans to achieve a high proportion of electrified vehicle sales, particularly in strong-demand markets such as Korea, North America, Europe, and China, where electrified vehicles are expected to account for 78% of the company’s global volume. Kia has previously stated that its all-electric lineup will consist of 14 models by 2027, including two pickup trucks and an entry-level battery-electric vehicle (BEV), potentially as a zero-emission successor to the Kia Picanto city car.
Notably, Kia will apply its GT performance branding to all upcoming bespoke EVs following the Kia EV6, promising differentiated designs for these high-performance EVs. While Kia’s primary EV research, development, production, and supply hub remains in Korea, it plans to delegate leadership to regional facilities in Europe, the United States, China, and India for better localization. The company also aims to significantly increase its global EV battery production capacity, from 13GWh to 119GWh by 2030, with the involvement of its Indonesian battery joint venture and other global battery companies, although specific partners have not been announced yet.