Isuzu Electric Ute Confirmed for Production: Electrification Comes to the Pickup Truck Market
Isuzu is joining the electric pickup truck trend by announcing its plans to introduce a battery-powered ute (pickup truck) in Europe. This declaration was made by Isuzu’s President and COO, Shinsuke Minami, during the launch of the updated Isuzu D-Max truck in Bangkok, Thailand. He stated, “Isuzu is actively taking efforts to realize a carbon-neutral society. Going forward, Isuzu plans to produce a BEV (Battery Electric Vehicle) pickup truck in Thailand. Isuzu will first introduce it in Europe and then examine its gradual rollout by meeting the needs of each market, including Thailand.”
While Mr. Minami did not provide specific technical details or a launch timeline for the electric pickup, it is likely that Isuzu will electrify one of its existing models, such as the D-Max, rather than designing a bespoke electric truck from the ground up. Several automakers have taken this approach to convert their conventional models into electric variants, including the LDV T90 EV, which features a 150 kW electric motor and an 88.6 kWh battery in place of the diesel engine found in the standard model.
Isuzu’s move to introduce an electric pickup comes in response to the growing demand for electric vehicles in the European market. While the traditional diesel D-Max remains available, Isuzu is preparing to join the electric vehicle market and align with global trends toward cleaner transportation solutions.
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