Europeans Embrace EVs

Europeans Embrace EVs: Sales Soar 102%, Car Market Jumps 20%

In August, new car registrations in Europe surged by 20% compared to the same month last year, primarily driven by a growing demand for electric vehicles (EVs) across the continent.

According to recent registration data collected from 28 European markets by JATO, nearly 900,000 new vehicles found their way onto European roads in August. Out of these, approximately 196,000 were battery-electric vehicles, marking a remarkable 102% increase compared to August 2022. Meanwhile, sales of gasoline-powered vehicles saw an 11% rise.

The appetite for battery-electric vehicles experienced substantial growth in several European markets. Notable examples include Belgium, where EV registrations soared by an impressive 224%, Greece with a remarkable 183% increase, and Luxembourg and Portugal, both witnessing a significant 164% rise. Germany stands out as a leader in electric vehicle adoption, with registrations surging by 171%, accounting for 44% of all battery-electric vehicle demand in Europe.

The Tesla Model Y and Tesla Model 3 continue to dominate as Europe’s top-selling EVs. In August, the Model Y registered 21,549 units, representing a 208% increase, while the Model 3 recorded 11,943 registrations, marking an astounding 307% growth. The third most sought-after EV was the VW ID.4, with 9,135 registrations (a 61% increase), followed by the ID.3, with 6,835 registrations (86% up).

JATO Dynamics global analyst Felipe Munoz remarked, “It’s likely that the Model Y will become Europe’s most popular new passenger car by the end of the year. As a non-European model leading in Europe, it will be a remarkable and historic moment.”

MG, benefiting from rising demand, entered the top 20 brands in Europe for August, outperforming brands such as Jeep, Mazda, Mini, and Suzuki. In the EV category, MG surpassed the likes of Audi, Opel/Vauxhall, Peugeot, Renault, and Skoda. MG also accounted for 69% of all Chinese vehicles sold in Europe, totaling 197,800 sales.

In the broader European car market, Volkswagen (VW) maintained its position as the leader, selling a total of 99,266 vehicles in August, reflecting a 10% increase from the same month in 2022. Toyota followed with 59,132 sales, BMW with 52,334, Audi with 51,132, and Skoda with 49,996 sales. Completing the top 10 were Mercedes (48,511), Peugeot (41,869), Renault (40,822), Kia (40,712), and Hyundai with 38,925 sales.

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